New
VIVID COLORS
Solves the problem of:
  • color fading,
  • damage caused by high temperatures
  • lack of shine and severe dryness

How does the
Vivid Colors works?

  • Prolonges color intensity
  • Retains the pigment in the hair structure
  • Closes hair cuticles and increases resistance to damage
  • Gives hair intensive shine and prevents frizz

MORE INFORMATIONS

PEH Balance

The Vivid Colors products’ formulations are composed to provide hair undergoing coloring treatments with the right amounts of ingredients from the PEH groups (proteins, emollients, humectants), which secure against washing out of the color, prolonging its intensity and giving the hair shine.

MORE INFORMATIONS

New
BE ECO
BE BLOND
BE SUPERB
Toning effect
from the 1st use
Other NEWS

Rich Therapy

Keratin reconstruction with Colloid Gold

MORE INFORMATIONS

IQ Color

10-minute coloration in 3 steps

MORE INFORMATIONS

IQ Care

Lamellar Water - mirror effect on your hair

MORE INFORMATIONS

Top products

IQ Care Lamellar Water

BE ECO SOS Nutrition spray milk

BE ECO Water Shine shampoo