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New

THE POWER
OF VIVID COLORS

INTENSIVE COLOR & SHINE FOR LONGER

New

VIVID COLORS

Solves the problem of:

color fading,
damage caused by high temperatures
lack of shine and severe dryness

How does the
Vivid Colors works?

Prolonges color intensity
Retains the pigment in the hair structure
Closes hair cuticles and increases resistance to damage
Gives hair intensive shine and prevents frizz

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PEH Balance

The Vivid Colors products’ formulations are composed to provide hair undergoing coloring treatments with the right amounts of ingredients from the PEH groups (proteins, emollients, humectants), which secure against washing out of the color, prolonging its intensity and giving the hair shine.

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New

BE ECO

BE BLOND

BE SUPERB

Toning effect
from the 1st use

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